The primary colors and typography are inspired by the race track which the brand is based upon. The Miami Jockey Club (now known as Hialeah Park and Casino) is famously known for harbouring flamingos and lush gardens throughout the park. Script is currently used in the park's logo but I continued to use the college font as a bridge from its past.
I was also tasked with creating comps of the packaging. The labels were printed on matte uncoated paper layered on top of gold foil, which also served as the neck label.
